The San Mateo, California-based startup LimeBike benefits from the expertise of former Facebook and Uber executive Ed Baker, who since 2017 has worked closely with its team. As a member of the Lime Advisor Network, Ed Baker leverages his decade of expertise in growth hacking and viral marketing to inform the company's strategic decision making at the highest levels.
LimeBike launched at a time of intense public and corporate interest in making transportation more efficient and user-friendly while minimizing its environmental footprint. The company offers a groundbreaking dockless bike-sharing service analogous to the well-established Zipcar's car-sharing model.
In early 2018, LimeBike joined an initiative established by a founder of Zipcar to promote livable, sustainable cities. The Shared Mobility Principles for Livable Cities has so far brought together more than a dozen mobility companies, all of which have publicly pledged themselves to forward-looking principles that include a human-centered approach, advocacy for equality of access to quality transportation options, and sharing data knowledge to increase the industry's responsiveness.
Like its partners in the initiative, LimeBike is committed to engaging in ongoing dialogue with local government organizations in order to become an integral part of the conversation about future transportation planning.
